Since Steve Jobs once said, “Design is not just what it looks like feels like. The look is how it works. “functionality as well as the serviceability, not the visual style, determine the success or failing of a website. The visitor of the web page is the only person who is looking for details regarding a product or a service.
Using a click of a mouse the visitor chooses, the user-centric design is the necessity for success and profit-oriented web design.
We will focus on main elements of web design, lateral thinking and result oriented strategies for effective web design which can lead to more sophisticated decisions, as a result, simplifying the process of comprehending the presented details.
Before seeing the guidelines for efficient web design, it is important to know, what users think when they interact with a website.
The behaviour of the user, when he or she interacts with a website, is similar to a client interacting with a store. Visitors glance at each page, text and images. They narrow down to clickable links which catch their interests.
Most users when they visit a web page they are looking for a specific information, product or service.
Users Like Quality: If a web page provides quality content, then it is compromised with advertisements and design of the web web page. One should remember that a mix of good style and quality content, is needed to generate relevant traffic on the webpage.
The majority of Users Scan The Webpage: Each time an user visits a web page these people scan the webpage for the details which fulfils their needs.
Internet users are Impatient and They What Immediate Gratification: If the content on the web page is not properly structured and if visitors is not able to get the required information within the first three seconds. Then the likelihood of users exiting the webpage raises.
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Users Don’t Make The Best Options: Web page visitors don’t go page by page to search for the required info, rather they scan the web page and the link, which satisfies their requirement and they jump to it.
Web Users Follow Their Individual Intuitive Sensation: Most users scan the web page instead of reading line by series. According to the information architect Steve Krug, it is mainly because the users don’t care. “If we find something that works, all of us stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to become you’re designing a complex style, then create a great design which makes users think. ”
Now, having seen the users behaviour, next we are going to checklist the web designing principles
Don’t Create Users Think too Much: According to Krug’s first law of usability, the internet page should be self-explanatory, it should contain answers to most of the questions which usually users can get after going through the internet page. If the navigation and website architecture isn’t designed properly, the consumer will find it difficult to comprehend how the program works. A well thought and structured design along with clear and to the point quality content direct the user in the direction of availing the services or making a purchase. Hence, well-planned structure reduces the psychological load. Once this is achieved, it can be easy for the user to navigate through the internet site.
Use Minimum Fill in Forms: In every project which is designed to cater to the particular needs of the user, try to maintain users requirements minimal. First-time guests will like if they don’t have to fill in long forms to try out your service. Fundamentally, remove all barriers, an user registration using a long fill in the form is enough to cut down on the incoming traffic.
Divert users attention towards your USP: A website contains both static plus dynamic content, some aspects of the consumer interface are more attractive than others. Attractive content, images and videos should be utilized to attract customers towards your USP (Unique Selling Proposition).
Strive for Attractive Content-Rich Interface: Modern web designers focus read more about the visually appealing interface, and they also neglect architecture of the web page plus content. A good mix of design, design and content will drive a lot more quality traffic to the webpage.
Shoot for Simplicity and Effective Writing: The information on the web page should be clear, to the point and properly structured. As it assists the user to find the required information very easily.
Innovate But Not Distract: An impressive website design uses innovation and creativity. Make use of white spaces or negative areas as per the requirement. A white space is the area of the page that is vacant, mainly used between the images and videos.
Visually Appealing – Target As Per The Niche: Every industry or section caters to specifically targeted customers depending on factors like age, geography plus gender. The design of the web page ought to be explicitly designed to target selected specific niche market.
Build Online Credibility and Trust: Nowadays everybody is present on interpersonal platforms, users and business enterprises each. Use your web page to build trust plus credibility on social platforms. A testimonial from the existing clients is an excellent way to do this.
Optimized Web Page: Website should be optimized to load faster without having compromising on quality factor.
Responsive Web Design: Due to increase in handheld gadgets and data penetration. Mobile devices would be the main source of traffic on the website. Webpages should be responsive to load in any device irrespective of the screen size.
Thus, a web page should be designed keeping in mind, the user and business needs. Use these web design principles to get an aesthetically appealing and result oriented webpage.
DPM IT Solutions Pvt. Ltd. is one of the leading web design & advancement company in Delhi, India. All of us design Responsive, Ecommerce, Static and Dyanamic. While design any website, our expert developers focus on these 10 effective web design principles. Furthermore, We are offering comprehensive package of SEO, SMO & All electronic marketing