Instagram is increasing in popularity among brands as a powerful social marketing device. People today enjoy being visually activated, which makes a social network that is solely based on image sharing so efficient.

When you use social media to share images that will relate to your business, you will forge more powerful relationships with your current fans and customers plus broaden your get to to find new ones. Not only are you able to share pictures of your products and individuals who work hard to keep your business working (even if it’s just you and your pet ferret! ), but you can encourage your clients to submit their own pictures of the products being put to use.

It is easy to shed track of time when you log in for your social media accounts. This is especially true with Instagram, where you can easily lose an hour just scanning through the wide variety of images inside your stream.

Spending time online is important for the business, but if it’s not productive period, then it is simply time wasted. Lost time does not help bring in new sales. This is why you need to have daily targets for each of your social network activity such as when you log on to Instagram.

Before you start your day, know how much time you want to allot in order to social media and each individual network. Stay with that time limit so that you can be sure you are getting the most important tasks done in your time framework and don’t allow yourself to get drawn in to the rabbit hole that is the Web.

Each time you log on to Instagram, make sure you are doing these three things to maintain a high level of efficiency to grow your brand presence:

Add to the number of people you stick to

Give yourself about 10-15 mins each day to start looking for Instagram customers in your target market. You can do this by looking from who is following your competitors. Find individuals who are more engaging with the brands they follow since they are more likely to build relationships you as well. Are they leaving comments and liking photos usually?

Since social media is all about give and take, make sure that you are following a good number of other people and businesses and bloggers.
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Do your own fair share of liking and commenting aswell.

Share your own content

Take ten full minutes a day to add new unique content to your own Instagram account. People want to see that you have a good level of interesting content for them to look at if they are going to follow you. When they look at your stream and only see two pictures and nothing new added in the last month or more, they aren’t going to see a reason to become a follower.

If you don’t have any unique content to share, create a time each day to simply give attention to taking pictures to share. It can be shots of one’s products, your office, employees, etc . If it relates to your brand and business, take an interesting shot of it and edit it to your liking and share.

Be interactive

It’s no surprise that when you have a social media account, people expect you to be, well, social. Don’t simply join an account and then wait for people to start following you.

To be successful in your Instagram marketing, you need to be actively engaging. Reply to comments left on your images, even if it’s a simple thank you. Ask questions and encourage a dialog with your followers.

Visit your followers’ streams and those of the people that you are following and like images and leave comments. Showing that you will be interactive with other users will go a long way in building your own brand’s following.

Instagram will be around for a long time. To be the most effective, you need to be willing to spend time with your account and be productive with that time.