In the world of corporate gifts there is never an undesirable time to award a gift. Whether it’s in order to enforce your brand or transform your reputation, corporate gifts play an essential role in sending out the right message and are an important marketing tool.
This is especially true on Christmas. Christmas is of course the primary gift giving occasion of the season and in the corporate world that means gifts for staff and customers, but where do you start when it comes to choosing the right Christmas corporate gifts? Should they be applied as a marketing tool or simply as a prize? And who should receive a Xmas corporate gift?
This guide will try to answer all of your questions.
Who To purchase Gifts For?
One of the biggest questions faced by companies every Christmas will be who to buy gifts for, as well as the first in line for Christmas corporate gifts should be regular customers plus staff.
Giving Christmas corporate presents to regular customers is a crucial way of showing your gratitude for their business and is an essential way of developing and maintaining a strong working romantic relationship. It is an important way of showing a client that their business is appreciated and can encourage them to stay with a particular corporation rather than take their business somewhere else.
It is also important from a marketing viewpoint. Branded corporate gifts can provide you with a chance of getting your logo seen from your customer on a regular basis, providing a strong tip of your presence. Desk items and calendars are particularly effective at this particular as it provides your brand with greater visibility, being placed in a prominent position and providing a permanent reminder of your brand.
It isn’t simply existing customers who should be getting these types of gifts. Occasional customers and strong prospects should also be focused in this way as Christmas gifts provide a strong opportunity to get your brand seen in an unique way. The positive feeling of receiving a gift is the same whether you are at the job or at home, so it provides a very effective way of starting a business relationship.
Items are slightly different when searching for staff as the motives for buying presents change. Rather than having marketing and marketing motives, Christmas gifts for staff should be to thank and reward them for his or her efforts during the year. How you go about this is entirely up to you. Christmas corporate presents could be distributed on an incentive basis so that they are given more as awards to the highest achievers across the sections. They can also be given to people attached with various projects to reward the success of a particular team. And of course they can be given to all employees to celebrate the particular festive season.
The approach you take will depend on your budget and the dimension of the company, but there is no doubting the positive effect on morale and inspiration that rewarding staff can have. Rewarded staff will always be more motivated to succeed for the company, so efforts must be taken to include the majority of staff in any Christmas corporate gifts. This way it will prevent any potential ill feeling towards people who have been given gifts.
What Xmas Corporate Gifts To Buy?
Again there is a difference between Christmas corporate gifts for staff and Christmas corporate gifts for customers. When there is a marketing and promotional angle to your gifts, practicality is the key. A practical branded present that will be widely used will provide you with more possibilities for your brand to be seen and noticed. Anything that will sit on a table or be used frequently at work can fulfil this purpose and when it is displaying your brand it will increase your visibility to the people that matter. Table items such as calendars, pens plus desk toys are all effective with this role.
When shopping for employees there is certainly much more freedom with regards to what is ideal.
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It can be something that is relevant to the organization or to the recipient and as there is no promotional motive there is no necessity for this to be something practical. A gift with a high perceived value that is properly presented will make an effective gift to enhance morale and motivation, and by using corporate gifts over a bottle of wine or even vouchers will show that thought has gone into the gift. As with most gifts, it is the thought that counts.
Whenever To Start Shopping?
Every year Christmas appears to start earlier and earlier, then when is a good time to start your business Christmas shopping? If you are the type of person who else leaves their Christmas shopping till Christmas Eve then it might be really worth improving your forward planning! There is a lot more pressure to get it right when buying corporate Christmas gifts so an early start is advisable. Corporate Gifts Companies will start their Christmas season from October so there will be plenty of options open for the early parrot. There will also be plenty of offers on the market to entice the early shoppers that serves to well save money by planning ahead. The busiest time for Christmas corporate gifts is in November so if you know what you want then it makes sense to buy earlier to make sure stock doesn’t run out. In case you leave it until December it will be a test of nerve, but short lead times are available for those who leave it to the last minute.
Regardless of the economy recovering slowly, times continue to be hard for many businesses. So can you warrant shopping for Christmas corporate gifts this year? With the potential benefits to your operating relationship with customers and the enhancements to staff morale that can occur as a result of using Christmas corporate presents, the benefits will certainly justify the expense.