Any kind of marketer will be able to tell you the significance associated with display advertising, whether it is used in a trade show, exhibition, fair, roadshow, store or kept next to a cash counter. If properly utilized, it is one of the best and cheapest kinds of advertising that is bang on focus on and difficult to miss.
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The only drawback was the big bulky display hardware and the time and cost it took to set it all up. Everything has changed with the availability of portable display stands. This new lightweight equipment has made this popular form of marketing more cost effective, easy to use, flexible, portable, rapidly deployable and reusable.
Portability in itself is a great benefit. With these lightweight displays, it is possible to quickly move them in one venue to another making it possible for field groups to participate in multiple events on different locations even if there is hardly any time gap between them. It is not surprising that such displays usually form part of the essential advertising hardware on most marketing teams.
The low price of these stands has allowed marketing teams in order to deploy them more liberally with all the same budget than what was possible in the days of more expensive and much weightier display hardware. Take a look at some very obvious plus points of these stands.
Advantages Of Transportable Display Stands
1- This is light-weight equipment which can be compactly packed, quickly stored and transported.
2- Mount and set up is very easy and a new user will be able to do it.
3- Cost savings on multiple fronts – Low storage costs, zero work costs and low transportation costs.
4- They are rugged and durable : They are made to take some quantity of rough use. Perfect for frequent usage and dismantling / assembling cycles.
5- Good quality stands are very well designed using innovative graphic fitting and tensioning systems, which makes sure that the particular display is perfect each time it is used.
6- Flexibility and adaptability : They can be used in many layouts and have multiple uses giving you a lot of options when it comes to designing your display area.
7- Re-usability – You can replace the graphics, which means the same stands can be utilized in different situations with different graphics rather than going for entirely different set of displays. This saves you cost and reduces the amount of hardware that you have to store and transport.
8- They occupy less space – Exhibition spaces in many cases are expensive. These stands take up minimal floor space thus saving costs plus leaving more room for other things in your stall.