Search engines for web designers or web design firms and you will get millions of results regarding companies all promising very similar things: timely delivery, budget-friendly, search engine optimization and cross-browser compatibility, etc . Now if they were all so great, why are presently there so many crappy websites you may inquire. Here are some qualifications that will help you to weed out the good web designers from the poor ones.

Great Portfolio

A great portfolio displays creativity, style variety and many importantly has examples of real client work and not just spec work at school. Ensure that the web designer’s overall style in their portfolio matches what you are looking for. Test out their previously launched sites to ensure that they are user-friendly, error-free, ideal for their target market and fast-loading.

An excellent portfolio always trumps design experience or education. Web designers with excessive experience could be set in their ways and less open to new ideas or trends. And just because somebody took a few classes for design does not mean that they have an eye for it. We have encountered many websites offering web site design services with hideous websites.

Customer care

No matter how stellar your designer or agency is, if they cannot react to your calls or emails in a timely manner during business hours, they almost certainly cannot meet your deadline. This could mean death to your business if your project is time sensitive because of something like a product launch. Some freelancer web designers are moonlighters meaning that they have got full-time jobs and they pick up the odd project here and there for extra money. Be wary of those folks because they will not be around when your project will go awry forcing you to forfeit your deposit.

Required Skills

Whoever you decide on should be proficient with the web technologies your project requires. If you need Flash for an animated clip, ensure that your web creator is proficient in Flash Actionscripting 3 or more. 0. If you want to convert your website into a CMS, ensure that they are well versed within your chosen CMS and the web systems that support it. Most open-source CMS’ are controlled by PHP. It is always better to hire an expert who can excel at the things you need rather than a jack of all trades who is just underperforming , in everything. Usually, you should be able to evaluate this based on their on the internet portfolio.

Their Timeline Fits your own Timeline

All projects have a deadline day or some preferred time variety in which you would like it to be finished. Inexperienced web designers often quote overly optimistic timelines. No matter how simple your website design or redesign is, it really is almost impossible for the design process (from concept to completion) to take less than two weeks because there will always be revisions. I always laugh when a potential client email messages me and estimates that their new website is very basic and should take no more than 2 days.
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It is much more professional to quote a longer timeline and deliver earlier than anticipated. However , if your web designer says it will require much longer than their competitors, they may be moonlighting.


Full-service is usually provided by design firms because it requires a group of developers, designers and marketing experts. Full-service means that they offer all-encompassing web solutions like SEO, ecommerce, branding, mobile compatibility and social media marketing all in one place. Rarely will you look for a web designer who is an expert in all of these categories, which is why some companies employ design firms if they have the budget.

Conversation Skills

Communication skills are just mainly because important as design and development skills because if your web designer convey with bad grammar or transliteration mistakes so will your website. Do they articulate issues well? Can they translate complicated technical jargon straight into laymen terms? You can easily evaluate their particular communication skills through your initial calls, emails and project proposal.

Marketing and advertising / SEO Experience

What good is your website if your target market cannot find it? Your web designer or design firm must understand how to promote it. If you found your web designer by through Google with industry-specific keywords they must know something about SEO. Listed here are other simple SEO techniques your web designer should implement to build your web presence:

Generate fresh content relevant to your target market with a blog
Write a meta title and description tags
Include your keyword search terms in your titles and subheadings (H1 and H2 tags respectively)
Sprinkle your keyword search terms throughout your content
Create a sitemap for search engines to crawl
Add your site to online business directories
For more SEARCH ENGINE OPTIMIZATION strategies, refer to my blog post about Driving High Quality Web Traffic.
Customer Recommendations

Ask for client references and make a point about calling them. Ask their clients whether they were responsive, on time and within budget. Some website design firms look for work through freelance web sites such as Guru where you can find reviews.

Social media marketing Presence

Social Media helps you respond to people talking about your brand and understand how they perceive your company. There are so many social media marketing networks but the ones to monitor are usually Twitter, LinkedIn and Facebook. An excellent practice is to post a position update whenever you publish a blog post or new web content.

Cost and Budget

It is key to consider all the above and then consider cost or budget if everything else falls straight into place. The cheapest quote is seldom the best.

Jeanette Kwok Web Design is really a full-service design agency with customers in US, Canada and European countries that provides:

Website Design
Joomla Template Style
WordPress Blog Theme Design
Drupal Theme Design (new service)
Majento eCommerce Template Design (new service)
Search Engine Optimization (SEO)
Mobile Websites
Internet Maintenance