Instagram has transformed tremendously from getting just a simple photo sharing web site to an effective online sales moderate. Not many people are aware that wedding in the platform is greater than the top social media sites. Engagement on Instagram is 15 times more than upon Facebook, Twitter and Google+.
Interestingly, 13 percent of internet users are utilizing Instagram while more than half of the top 100 brands have also established their presence on the site. Small business owners should also take advantage of this platform to promote their products.
Here are a few of the best ways to do it.
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Use Appropriate Hashtags
Hashtags let people find you and your products on Instagram. Make sure then to use the right hashtags every time you post an update to reach a lot more people who might be interested in the items you’re selling.
Apart using hashtags inside your business name and products, it might be a good idea to include those that are frequently searched for and used on the platform. You may also want to use free online tools like Iconosquare and Websta to find well-known hashtags based on your preferred keywords.
Use Filters Often
It’s okay to post regular photos on Instagram but know that by using the site’s filters, you are able to attract more attention to your images. A study published by TrackMaven showed that will photos using the Mayfair filter, simply no filter and the Inkwell filter acquired more likes and comments on the website.
If you’re new to using the filters, you are able to experiment with different types first then find out which is popular among your target audience by utilizing an Instagram management tool.
Post at the Best Times
When publishing on Instagram, you need to do it during the times when your target market are using the platform. You may use a tool to help you with this. IconoSquare functions an optimization report that discovers the best times for you to post an update based on your previous interaction with your community.
Once you determine all those best times, make it a point to post your updates during those period in order to attract more views, likes and comments.
Connect with Other Followers
As you have your own set of followers, it’s not going to hurt if you also interact with the particular followers of your competitors. By doing so, you have an opportunity to increase your own followers plus leads.
Again, there’s a tool that can help you do this. The JustUnfollow tool can search for your competitors on Instagram through their names and it will give provide you with their list of followers. You are able to them follow them and build relationships them such as by commenting on the photos.